Our Privacy Policy

1. About this policy

This Privacy Policy explains how We Are Parable ("we", "us" or "our") collects and uses personal data when you visit our website, sign up to our database to receive regular email communications or contact us. It also explains your rights under UK data protection law.

The controller responsible for your personal data is WE ARE PARABLE, a company registered in England and Wales 08920305, with its registered office at 86-90 Paul St, London EC2A 4NE. Our trading address is 86-90 Paul St, London EC2A 4NE. We are registered with the Information Commissioner's Office (ICO) under registration number [number].

Last updated: Wednesday 30th September 2026.

2. What we collect, why, and our lawful basis

We only collect the personal data we need for the purposes below, and we don't use it for anything else.

What data we collect and how we use it.

3. Cookies and analytics

We use Google Analytics to understand how visitors use our website. It uses cookies and collects the data listed in Section 2, including your IP address. This counts as personal data, even though we use it only to see overall patterns of use and not to identify or profile you.

We only set analytics cookies if you agree through our cookie banner. Strictly necessary cookies, which the site needs to work, do not require consent. You can change your choice at any time via this link or by clearing cookies in your browser.

The cookies we use.

4. Who we share your data with

We do not sell your personal data. We share it only with the following, and only as far as they need it:

  • Service providers who process data on our behalf under contract: Google (website analytics), Mailchimp (newsletter), Squarespace (hosting), Google Drive and our accountants.

  • Professional advisers, authorities or regulators, where the law requires it or to establish or defend legal claims.

Our service providers may only use your data to provide services to us.

5. International transfers

Some of our service providers, including Google, may process your data outside the UK, for example in the United States. When this happens, we make sure appropriate safeguards are in place, such as the UK Extension to the EU–US Data Privacy Framework (the "UK–US data bridge") or the UK International Data Transfer Agreement or Addendum. You can contact us for more information about these safeguards.

6. How long we keep your data

We keep personal data only as long as we need it for the purposes in Section 2, then delete it securely.

How long we keep your data for.

7. Keeping your data secure

We use appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, alteration or disclosure. These include access controls, secure passwords and encrypted connections. Only staff and service providers who need your data can access it. If a data breach is likely to put your rights at risk, we will tell you and the ICO as the law requires.

8. Your rights

Under UK data protection law you have the right to:

  • Access the personal data we hold about you and get a copy

  • Correct data that is inaccurate or incomplete

  • Delete your data, in some circumstances

  • Restrict how we use your data, in some circumstances

  • Object to our use of your data where we rely on legitimate interests; you can object to direct marketing at any time and we will stop

  • Data portability: receive data you gave us in a common electronic format, or have it sent to another organisation

  • Withdraw consent at any time where we rely on consent, for example by unsubscribing from our newsletter using the link in every email. This does not affect processing before you withdrew it

To use any of these rights, email us at info@weareparable.com. It's free in most cases. We may ask you to verify your identity, and we will respond within one month. We'll send your data electronically unless you ask for another format.

Complaints. If you're unhappy with how we handle your data, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113.

9. Other websites

Our website may link to other websites. This policy doesn't apply to them, so please read their privacy policies.

10. Changes to this policy

We review this policy regularly. When we make changes, we'll update the "last updated" date in Section 1. If a change significantly affects how we use your data, we'll tell you directly, for example by email, before it takes effect.

11. Contact us

For questions about this policy or your data, contact:

We Are Parable
86-90 Paul St, London EC2A 4NE
info@weareparable.com