So I didn’t really stick to the whole idea of writing a blog on “Is It The Shoes” every month or so, but if you’ve read our recent blogs, you probably would have seen that we have been extremely busy, working behind the scenes to try and get this sneaker festival off the ground.
Since we last spoke, it’s been a bit of a rollercoaster of emotions, from anger to frustration, all the way through to happiness to sheer elation. The one thing that I have to say is keeping us going is about the love for sneakers. I wasn’t planning to turn this into a “love conquers all” kind of blog, but I think the passion and enthusiasm that I display for kicks on a daily basis has seen me through some pretty depressing times trying to put this together.
But anyway – what’s happened? I mentioned a little while ago that we had a massive international sportswear brand that wanted to partner with us. At the time, I couldn’t say who it was, or what we had planned. Well, I’m now glad to say that PUMA is the company we were speaking about. The only thing is, we’re not working with them in the way that we want to, simply because they have got a million and one things they need to work on and unfortunately, them being partners with us didn’t really fit into their plans.
But the good thing is that we’re still going to work with them- they’ve kindly agreed to lending us some key sneakers that have defined their history over the last thirty years, which is a pretty big deal! There’s a few bits that they’re gonna do for us around social media promotion, as well as an interview with me and T on our inspiration behind doing “Is It The Shoes?”
Another bit of exciting news was that we heard from the Northampton Shoe Museum, home to the biggest collection of sneakers in Europe, who said they wanted to work with us on the event. Again, they’re going to lend us sneakers from their extensive collection (I’ve gone through the list, and the amount of heat they have is CRAZY) and put themselves as partners for the festival.
We’ve kinda gone strategic partner crazy as we’re working with a number of entrepreneurial sneaker heads who have started up their own businesses, so we want to say a big thanks to Trainerholic and Trapped magazine. Both guys are going to be hijacking our blog pages soon with some more details about who they are, what they do, and how they got involved in the sneaker game, so keep your eyes peeled.
I’ve also been in touch with Intercity, the artist who brought you the seminal sneaker art book “Art and Sole”, who has taken a massive interest in the festival. He’s also bringing down a number of creatives who are going to bring their skills to the four days in London. Intercity is also working on a big project for us, which I’m hoping I can show you in the next few weeks .
We’ve found a venue to house our exhibition! It’s a lovely space called The Rag Factory, just off Brick Lane, walking distance from Boxpark. The spacious interior and natural light compliment each other so well that I get excited just thinking about what we could do that space. It’s going to be incredible- 3 months can’t come soon enough.
What’s even better to report back is that the exhibition programme is done – finally! It’s been a massive job trying to cover the last thirty years into a 15 page document, but to be fair, I’ve loved writing it. I feel like this thing is not only coming together, but its actually happening! I got a similar feeling when we developed CTA is 25…
Actually, when I think about what we’ve done here, I’m quite happy. One of the reasons that I wanted to write this blog about “Is It The Shoes?” every now and again is because it serves to remind me that I need to step back and see what’s actually happened, and be pleased about it. I’m usually the first person to worry about things that are going wrong, but a lot is going right, and we have to be thankful for that.
It’s taking a bit of time to get the branding and promotion just right, but hopefully, by the next time you read about the progress we’ve made, you’ll see exactly what “Is It The Shoes?” is all about.
We’re still on the hunt for partners and panellists, so if “Is It The Shoes?” sounds like something you want to be a part of, then drop us a line – it would be great to hear from you!
Til next time, later….
Twitter: Is It The Shoes? (@sneakerheadsole)