Audience Research

Exploring the confidence of Black audiences upon their return to cinemas

We love creating experiences for our audiences. However, as cinemas start to slowly reopen after lockdown, we felt it essential to carry out research that asked them how confident they were to go back. 

We were commissioned by the the BFI to produce a survey that attempted to find out just how willing our audiences were to return. In June 2020, we administered the survey to almost 1100 nationwide respondents.

We have now published the results and can be accessed below.

You can also read a summary of our results via the Independent Cinema Office’s blog.

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